Launched in early 2023, the ProDev Workshop series is an Art Outreach initiative dedicated to equipping artists, curators and arts workers with practical skills and insights to sustain a career in the arts. Addressing critical gaps not covered by traditional art school curricula in Singapore, the series has quickly become an essential resource for the local arts community.

‘1, 2, 3, Let's Go Pitch’ is a workshop designed to develop the communication and presentation skills essential to every arts practitioner. Led by Mae Anderson, Chairman of Art Outreach Singapore, the session covers crafting compelling narratives, delivering with confidence and charisma, navigating Q&A sessions, building a personal brand as an artist, and strategies for leaving a lasting impression. Practical and directly applicable, the workshop draws on Anderson's extensive experience designing and delivering communication and pitching training in professional and philanthropic contexts.

Mae Anderson has been at the helm of Art Outreach for two decades, championing the value of art and expanding the organisation's reach across Singapore's art ecosystem. In her professional capacity as Head of Philanthropy Services, Asia, at BNP Paribas Wealth Management, she advises private wealth clients on philanthropic strategy and has a track record of empowering individuals to communicate their ideas with clarity and impact.

The ProDev series reflects Art Outreach's commitment to nurturing practitioners beyond the exhibition context — drawing on its network and leadership to develop relevant, practitioner-led programming that addresses the evolving needs of Singapore's arts community and strengthens the local art ecosystem from within.